73 S Sunshine Avenue
Pittsburgh, PA 15233
April 4, 2011
Carl Schlicker
President and CEO of Ahold USA Retail
GIANT Food Stores, LLC
1149 Harrisburg Pike
Carlisle, PA 17013
Dear Mr. Schlicker:
I took a trip a few days ago to my local Giant in search of candy; not just any boring, normal candy, but something new, something unique. And to my surprise, I did not find what I was searching for. So in order to save your tons of loyal customers from future disappointment in the candy isle, give them what they’ve been longing for, that’s right; Sara’s Sugar Shop candy. Giant will benefit from selling Sara’s Sugar Shop candies because we are offering you 35% of our candies’ profits (the percentage can be negotiated if need be.) You will also benefit because our products are unique and fun, and because we are from a fairly popular city, Pittsburgh, and our candies are named after popular things, which means they will sell faster than you can say “candy.” This will gain customers for your chain of successful grocery stores, as well as gain customers for our company- it’s a win-win situation.
Offering you 35% of our candies’ profits from your store, as well as paying for shelving is our way of thanking you for everything you’re doing for us. Selling our candy is a huge deal for us, and we will be forever grateful for what you would be doing on our behalf. So to give back to you we’re willing to give you at Giant 35% of the profits you make off our candy, as well as your choice of free of free candy monthly for your employees. And if 35% isn’t working for you, we can surely negotiate something reasonable for the both of us.
By selling Sara’s Sugar Shop candies, you are introducing all your loyal customers to something new, something exciting, something fun. Well it’s more than just something, it’s our candy. Tell me, how often do you find lollipops shaped like ketchup bottles? Hardly ever, right? Right. But we have them, and they’re going to make it big. Wouldn’t that be crazy, one of the most popular lollipops in the eastern U.S. starting out in your store? Another thing that makes our candy fun is that it appeals to all age groups. All of our candies are unique in their own special ways, and I’m sure they will be enjoyed by many, many or your customers.
A third reason Giant would benefit from selling Sara’s Sugar Shop candy is because of our candy’s popularity and sell-ability. Our candy is popular and appealing because we are from Pittsburgh, Pennsylvania and all of our products’ names are based off of popular local things such as sports teams and players. For example; there’s the Big Ben bar, named after Ben Roethlisberger, the Pittsburgh Steelers’ quarterback. And since there are so many Pittsburgh football, baseball, and hockey fans across the U.S. we will have people everywhere wanting to purchase our candies. There’s also the steel city shake; one of Sara’s Sugar Shop’s many milkshakes. (It does require to be in the freezer isle since it’s a frozen products, so hopefully that will not be a problem.) It’s named after a nickname for Pittsburgh, the Steel City, because of the large steel production. The Steel City Shake is a luscious combination of a chocolate milkshake made with our homemade chocolate ice cream, then Oreos (double stuffed of course), and creamy peanut butter all blended to perfection. This and all of our other products will leave your customers returning daily for more.
So Mr. Schlicker, I sincerely hope you will consider our offer and allow Sara’s Sugar Shop to sell our products in your stores. It will benefit not just our company, but definitely yours as well. You will be making a good profit off our candy if you choose to accept our offer of 35% of our candy profits. You won’t for a minute regret selling our unique and fun candies to your loyal customers. And because of our starting location (Pittsburgh) and us being lucky enough to have things here to name our candy after that are popular throughout the nation. By allowing us at Sara’s Sugar Shop to sell our candies at Giant, you are giving the customers exactly what they want; our candy. Please contact me at 879-624-3359 or [email protected]. Me (and everybody here at Sara’s Sugar Shop) want to thank you for your time and hope you will allow us to pursue our dream of making it big by choosing you to aid us in the right direction.
Sincerely,
Sara Daugherty
President, Marketing & Sales
Sara’s Sugar Shop
Pittsburgh, PA 15233
April 4, 2011
Carl Schlicker
President and CEO of Ahold USA Retail
GIANT Food Stores, LLC
1149 Harrisburg Pike
Carlisle, PA 17013
Dear Mr. Schlicker:
I took a trip a few days ago to my local Giant in search of candy; not just any boring, normal candy, but something new, something unique. And to my surprise, I did not find what I was searching for. So in order to save your tons of loyal customers from future disappointment in the candy isle, give them what they’ve been longing for, that’s right; Sara’s Sugar Shop candy. Giant will benefit from selling Sara’s Sugar Shop candies because we are offering you 35% of our candies’ profits (the percentage can be negotiated if need be.) You will also benefit because our products are unique and fun, and because we are from a fairly popular city, Pittsburgh, and our candies are named after popular things, which means they will sell faster than you can say “candy.” This will gain customers for your chain of successful grocery stores, as well as gain customers for our company- it’s a win-win situation.
Offering you 35% of our candies’ profits from your store, as well as paying for shelving is our way of thanking you for everything you’re doing for us. Selling our candy is a huge deal for us, and we will be forever grateful for what you would be doing on our behalf. So to give back to you we’re willing to give you at Giant 35% of the profits you make off our candy, as well as your choice of free of free candy monthly for your employees. And if 35% isn’t working for you, we can surely negotiate something reasonable for the both of us.
By selling Sara’s Sugar Shop candies, you are introducing all your loyal customers to something new, something exciting, something fun. Well it’s more than just something, it’s our candy. Tell me, how often do you find lollipops shaped like ketchup bottles? Hardly ever, right? Right. But we have them, and they’re going to make it big. Wouldn’t that be crazy, one of the most popular lollipops in the eastern U.S. starting out in your store? Another thing that makes our candy fun is that it appeals to all age groups. All of our candies are unique in their own special ways, and I’m sure they will be enjoyed by many, many or your customers.
A third reason Giant would benefit from selling Sara’s Sugar Shop candy is because of our candy’s popularity and sell-ability. Our candy is popular and appealing because we are from Pittsburgh, Pennsylvania and all of our products’ names are based off of popular local things such as sports teams and players. For example; there’s the Big Ben bar, named after Ben Roethlisberger, the Pittsburgh Steelers’ quarterback. And since there are so many Pittsburgh football, baseball, and hockey fans across the U.S. we will have people everywhere wanting to purchase our candies. There’s also the steel city shake; one of Sara’s Sugar Shop’s many milkshakes. (It does require to be in the freezer isle since it’s a frozen products, so hopefully that will not be a problem.) It’s named after a nickname for Pittsburgh, the Steel City, because of the large steel production. The Steel City Shake is a luscious combination of a chocolate milkshake made with our homemade chocolate ice cream, then Oreos (double stuffed of course), and creamy peanut butter all blended to perfection. This and all of our other products will leave your customers returning daily for more.
So Mr. Schlicker, I sincerely hope you will consider our offer and allow Sara’s Sugar Shop to sell our products in your stores. It will benefit not just our company, but definitely yours as well. You will be making a good profit off our candy if you choose to accept our offer of 35% of our candy profits. You won’t for a minute regret selling our unique and fun candies to your loyal customers. And because of our starting location (Pittsburgh) and us being lucky enough to have things here to name our candy after that are popular throughout the nation. By allowing us at Sara’s Sugar Shop to sell our candies at Giant, you are giving the customers exactly what they want; our candy. Please contact me at 879-624-3359 or [email protected]. Me (and everybody here at Sara’s Sugar Shop) want to thank you for your time and hope you will allow us to pursue our dream of making it big by choosing you to aid us in the right direction.
Sincerely,
Sara Daugherty
President, Marketing & Sales
Sara’s Sugar Shop
